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Logo for the non-profit organization SEF, designed to reflect their human commitment and their role in providing support.
The non-profit organization SEF wanted a logo that clearly represented its mission: to welcome homeless people and help them find stability. The identity had to remain simple, accessible, and aligned with the colors already used on their website. The goal was to create a symbol that was immediately understandable, human, and positive, without falling into the stigmatizing imagery often associated with the social sector.
To meet these needs, I designed a logo based on an integrated counter-shaped door, representing the idea of openness, welcome, and second chances. The colors dark blue verging on purple and white were chosen to reinforce trust, stability, and kindness, while ensuring visual continuity with their website. The final design, created in Illustrator, emphasizes simplicity, legibility, and symbolic impact, so that it works effectively on all of the non-profit's media.
