Requirements & Constraints
The AIT wanted to modernize its visual identity while retaining an institutional and easily recognizable spirit. Club members provided several examples of sports badges to guide the artistic direction toward a round, structured shape. The town's colors, red and gold, had to be integrated in a consistent manner to ensure a strong and representative identity. The goal was to create a simple, legible logo that could be adapted to different media (textiles, posters, social media).



